PubMatic's Activate Achieves Significant Industry Adoption: 100% of "Big Six" Advertising Agencies Now Leverage the Platform for Efficiency and Growth

NO-HEADQUARTERS/REDWOOD CITY, Calif., Jan. 08, 2025 (GLOBE NEWSWIRE) -- PubMatic, an independent technology company delivering digital advertising's supply chain of the future, today announces the rapid adoption and market share growth of its innovative media activation platform, Activate. In today's dynamic digital environment, advertisers face growing challenges: navigating complex supply chains, optimizing campaigns across a fragmented landscape, and dealing with rising intermediary fees. These challenge ...