Lily AI Launches the Winter 2025 Release of its AI-powered Product Attributes Platform

Core Message - Lily AI introduces the Winter 2025 release of its AI-powered product attributes platform, offering advanced features for performance marketers, eCommerce teams, and marketplace executives to optimize product catalogs and enhance discoverability and conversion across various channels [1] Product Features - AI Performance Marketer for Google Ads: Enhances Google Ads performance by adding dynamic, relevant, and accurate AI-generated content to Google Merchant Center and eCommerce sites, improving Quality Score, Ad Rank, and win rates [7] - Team Efficiency and Productivity: Automates product setup processes by populating attributes, tags, and descriptive phrases, reducing manual input, minimizing errors, and ensuring taxonomy alignment [7] - Marketplace Optimization: Provides third-party sellers with robust, accurate product data at scale while harmonizing it with first-party reporting and analytics, driving seller success and creating a cohesive shopping experience [7] - AI-driven Dynamic Intelligence: Continuously analyzes search behavior, decodes intent, and distills phrases into optimized data streams, ensuring products are discoverable with the most relevant consumer terminology across all digital touchpoints [7] Industry Impact - The platform empowers performance marketers with dynamic intelligence to maximize Google ad spend and benefits eCommerce teams by automating catalog enrichment at scale, driving sales for both first-party and third-party sellers [1] - Lily AI's solutions are designed to meet the industry's transformation moment, enhancing customer shopping experiences through improved search and discovery across retail websites, social platforms, search engines, and AI-powered experiences [2] Company Overview - Lily AI is a female-founded retail technology company that leverages generative AI, computer vision, natural language processing, and machine learning to bridge the gap between merchant-speak and customer-speak, improving search and discovery across the retail ecosystem [5] - The company integrates with Google Merchant Center and leading eCommerce platforms, delivering upwards of 9-figure revenue lift through improved product attribution, increased ad impressions, and higher conversion rates [5] Event Participation - Lily AI will showcase its latest product developments at the 2025 NRF Big Show's Innovators special exhibition, demonstrating capabilities that optimize Google Ads performance, accelerate marketplace growth, and support team efficiency [2][4]