JLab Expands College Sports Program with New Playmakers and Basketball Content Series From The Lab To The Court

Company Collaboration and Campaign - JLab announces its second content series for the 2024-2025 college athletic season titled "From the Lab to the Court," focusing on male and female college basketball players and their personal interests both on and off the court [1] - The campaign highlights the connection between basketball culture, music, and fashion, showcasing standout players from top universities across the country [1] - JLab's College Name, Image, and Likeness (NIL) Program, launched in February 2024, supports student-athletes athletically, academically, and personally, with the current campaign adding outstanding players to its roster [1] Athlete Partnerships and Program Expansion - JLab has partnered with 58 athletes and 17 Division 1 schools for the 2024-2025 academic year across various sports, including football, basketball, volleyball, baseball, and golf [3] - The campaign features athletes such as Hailey Van Lith (Texas Christian University), Nolan Hickman (Gonzaga University), Karoline Striplin (Indiana University), and Johnelle Davis (University of Arkansas) [4] - The brand emphasizes equal representation of men's and women's athletes in the campaign, aiming to showcase their dedication and how JLab products impact their daily lives [3] Campaign Execution and Fan Engagement - The "From the Lab to the Court" campaign kicks off on January 8, 2025, with fans encouraged to follow the athletes' journeys on JLab's Instagram and TikTok accounts [3] - The campaign provides a behind-the-scenes look at college basketball players, highlighting their work ethic and personal stories [3] - JLab's CMO, Terra Teat, emphasizes the brand's commitment to championing athletes, their sports, and JLab through this campaign [3] Company Background - JLab, based in San Diego, specializes in personal technology products, including audio gear and office accessories, and has been innovating in the personal tech space since 2005 [5] - The company focuses on delivering products with the right sound, features, and value, catering to consumer preferences [5]