BRANDS, MEET THE $10 TRILLION "ESCAPE ECONOMY"
IPG(IPG) Prnewswire·2025-01-09 00:04
NEW GLOBAL STUDY FROM MCCANN WORLDGROUP TRUTH CENTRAL FINDS 91% OF PEOPLE GLOBALLY SEEK TO ESCAPE FROM DAILY LIFE, UNLOCKING OPPORTUNITY FOR ALL BRANDS TO GET INTO THE BUSINESS OF ESCAPE"The Truth About Escapism" Study, Released at the Consumer Electronics Show, Reveals That Technology Plays a Crucial Role in This Reality, With 1 in 2 People Going Online to Find Moments of EscapeLAS VEGAS, Jan. 8, 2025 /PRNewswire/ -- McCann Worldgroup Truth Central, the global intelligence unit of McCann Worldgroup, today ...