Dékuple accelerates its european expansion with majority stakes in Selmore (Amsterdam) and DotControl (Rotterdam)

Strategic Partnership and Expansion - Dékuple Group accelerates its European expansion by acquiring majority stakes in Selmore (Amsterdam) and DotControl (Rotterdam) [1] - The partnership aims to build a next-generation agency model in Europe, combining data, technology, and creativity to meet evolving market needs [4] - This move strengthens Dékuple's footprint in Europe and enhances its expertise portfolio to better serve international clients [1] Company Profiles - Selmore, founded in 2005, is a strategic and creative agency based in Amsterdam, known for its innovative "Guiding Ideas" and work with leading brands such as Škoda, Domino’s Pizza, and ASN Bank [2] - DotControl, also founded in 2005, is a leading digital engagement agency based in Rotterdam, specializing in strategic digital projects for clients like Disney, DPG Media, and Feyenoord football club [3] - Together, Selmore and DotControl generate annual net sales of approximately €7 million, with a gross margin exceeding €5 million [8] Strategic Goals and Synergies - The partnership aligns with Dékuple's European growth strategy, which combines organic initiatives and targeted acquisitions to diversify activities and expand offerings [5] - Dékuple leverages its multi-entrepreneur model to capitalize on synergies and complementary expertise while preserving the autonomy of Selmore and DotControl [5] - The integration aims to unlock new market opportunities, create value for clients, and shape the future of marketing and communications across Europe [8] Leadership and Vision - Bertrand Laurioz, Chairman and CEO of Dékuple Group, emphasizes the goal of strengthening the company's European footprint and enhancing expertise to meet transnational client needs [6] - Anja Froeling, CEO of Selmore, and Mark Landman, CEO of DotControl, highlight the added value of combining strategic, creative, and digital expertise to maximize brand visibility and effectiveness [7] Financial and Operational Impact - Selmore and DotControl will be consolidated into Dékuple's accounts as of January 1, 2025 [8] - Dékuple, founded in 1972, recorded net sales of €200 million in 2023 and employs over 1,000 people across Europe, North America, and China [8]