Group 1: Company Overview - Ford Motor Company is a major player in the automotive industry with a market capitalization of approximately 40billion[2]−Thecompanysoldover2millionvehiclesin2024,withasignificantfocusontrucksandSUVs,whichaccountforaround563.7 billion and 7.4billion,respectively,whileFordModelEreportedanegativeEBITofaround3.7 billion [6] Group 3: Transition Challenges - Ford is navigating a challenging transition from combustion engines to electric vehicles, balancing old and new technologies [7] - The company faces significant competition in the EV market from established players like Tesla and other automakers [8] - The cyclical nature of the consumer discretionary sector adds complexity, as vehicle sales typically decline during economic downturns [9][10]