Yerbaé Expands Distribution with Four New Partnerships, Creating Synergies with Safety Shot's Operations

Core Insights - Yerbaé Brands Corp. has announced new distribution partnerships to expand its presence in over 100 Smith's Food & Drug locations across the western United States, aligning with the strategic growth plans of Safety Shot, Inc. which is set to acquire Yerbaé [1][6]. Distribution Expansion - The new partnerships include Carlson Distributing for Utah, Bison Beverage for Wyoming, George's Distributing for Montana, and Craig Stein Beverage for Boise, Idaho, ensuring comprehensive coverage across the region [2]. - This expansion is part of a broader strategy to enhance Yerbaé's distribution network, which is crucial for retail success in a competitive market where over 1,000 new brands seek distribution each year [5]. Product Offering - Yerbaé will introduce its latest 12oz functional beverage line, featuring flavors such as Mango Passionfruit, Watermelon Strawberry, Black Cherry Pineapple, Raspberry Sorbet, and Peachy Mimosa Twist [3]. Market Positioning - The expansion strengthens Yerbaé's position in the west coast market, where there is a growing demand for healthier and functional beverage options [4]. - The partnerships are expected to create synergies for Safety Shot, allowing for potential collaboration on marketing and sales initiatives, thereby enhancing the reach of both brands [6]. Company Overview - Yerbaé Brands Corp., founded in 2017, focuses on plant-based functional beverages that are zero sugar, zero calorie, and non-GMO, utilizing yerba mate as a key ingredient known for its nutritional benefits [7][8].