Mattel(MAT) ZACKS·2025-01-10 15:26Core Insights - Mattel, Inc. is collaborating with TOKYOPOP to create original manga-style graphic novels based on its Hot Wheels and Barbie brands, targeting children aged 8 to 12 [1][2] - The first series inspired by Hot Wheels and a new Barbie title will debut in 2026, featuring original stories and fresh artwork [2] - This partnership aims to enhance fan engagement through storytelling and expand the reach of Mattel's iconic franchises [3] Company Overview - Mattel's premier brands, Hot Wheels and Barbie, have been category leaders, with Hot Wheels particularly popular among young boys and girls [4] - The company has diversified its product offerings for Barbie, including theatrical releases and mobile games, contributing to its global recognition [4] Financial Performance - In Q3 2024, Hot Wheels brand gross billings increased by 12% year-over-year, supported by strong demand for die-cast vehicles and new product innovations [5] - A multi-year licensing partnership with Formula One is expected to enhance Hot Wheels' long-term growth potential [5] - Following the success of the Barbie movie, Mattel is optimistic about launching a new Barbie mobile game in collaboration with Take-Two Interactive [5] Market Position - Mattel's shares have decreased by 4% over the past month, while the Zacks Toys - Games - Hobbies industry has seen a 5% decline [6] - Concerns include soft sales trends in North America and a limited target audience, but new product innovations and enhanced marketing efforts are anticipated to improve performance in 2025 and beyond [6]