Klaviyo(KVYO) GlobeNewswire News Room·2025-01-11 16:45Core Insights - Klaviyo has been recognized as one of the top SMS marketing platforms for 2025, emphasizing its personalized, data-driven messaging solutions that help businesses connect with customers and achieve measurable results [1][2]. Company Overview - Klaviyo is a marketing automation platform that enables businesses to deliver personalized experiences across various channels, including SMS and email [2][15]. - Founded in 2012, Klaviyo has grown to serve over 157,000 companies globally, focusing on integrating data, analytics, and marketing tools [15][16]. SMS Marketing Features - Klaviyo stands out in the SMS marketing landscape due to its robust features and seamless integration with other marketing channels, allowing brands to create cohesive customer experiences [3][6]. - The platform provides advanced analytics and reporting tools, enabling businesses to measure the impact of their SMS campaigns and optimize performance effectively [8][17]. - AI-powered features simplify SMS campaign creation and response management, enhancing customer interactions and campaign outcomes [9][17]. Customer Engagement Strategies - Klaviyo allows businesses to deliver tailored SMS communications by leveraging comprehensive customer journey data, ensuring relevant messaging that enhances the customer experience [5][12]. - The platform integrates SMS with other channels, such as email and push notifications, to improve overall marketing performance and engagement [6][12]. Compliance and Trust - Klaviyo emphasizes compliance in its SMS marketing solutions, incorporating features like age gating to meet regulations in specific industries [11][12]. Market Impact - Research indicates that SMS marketing significantly influences consumer behavior, with 65% of consumers making purchases sooner after receiving promotional texts [12][13].