Workflow
NewGen Launches Innovative Lifetime Egg Freezing Service to Address Growing Market Need in Asia
NIVFNewGenIvf Group Limited(NIVF) GlobeNewswire News Room·2025-01-13 11:00

Core Insights - NewGenIvf Group Limited has launched an innovative lifetime egg freezing service in Asia, aimed at providing a comprehensive fertility preservation solution for women [1][2][5] - The global egg freezing and embryo banking market is valued at US$3.9 billion in 2022 and is projected to grow at a CAGR of 16.8% from 2023 to 2030, indicating a robust market opportunity for NewGen [2] - The company targets an annual revenue of US$12 million in its first year of operations, capitalizing on the increasing recognition of egg freezing as a workplace benefit [3] Company Overview - NewGen is a comprehensive fertility services provider in Asia, with clinics located in Thailand, Cambodia, and Kyrgyzstan, offering a full suite of fertility treatments [6] - The management team has over a decade of experience in the fertility industry, focusing on increasing access to infertility treatment [6] Market Opportunity - The new service is designed to meet the needs of working women and professionals seeking reproductive flexibility without recurring storage fees [2][3] - A significant portion of the Chinese market shows interest in egg freezing services, with over 60% of surveyed women aged 30-34 expressing demand, highlighting the need for international providers like NewGen due to existing restrictions in China [4] Strategic Approach - NewGen plans to implement an integrated marketing strategy to build brand awareness and establish partnerships with key healthcare providers [4] - The company recognizes the importance of addressing the needs of educated, professional women, positioning itself to become a leading provider of fertility preservation services in the region [5]