Planet Fitness Strengthens Leadership Team with Two New Appointments

Core Insights - Planet Fitness has appointed Chip Ohlsson as Chief Development Officer and Brian Povinelli as Chief Marketing Officer, effective January 20, 2025, and February 10, 2025, respectively [1][4] Group 1: Leadership Appointments - Chip Ohlsson brings three decades of experience in the hospitality industry, previously serving as Executive Vice President and Chief Development Officer at Wyndham Hotels & Resorts, where he led the development of 24 hotel brands across North America [2][5] - Brian Povinelli has over 30 years of marketing experience, most recently as Global Head of Marketing & Brand at Marriott International, overseeing marketing for over 25 brands and managing a budget exceeding $1 billion [3][7] Group 2: Strategic Goals - The appointments are aimed at enhancing Planet Fitness's strategic imperatives, including accelerating club openings and redefining brand strategy to leverage the company's size and industry leadership [4] - Both executives are expected to collaborate with franchisees to drive profitable growth and expand the company's global presence [4][8] Group 3: Company Overview - Planet Fitness, founded in 1992, is one of the largest and fastest-growing fitness center franchisors and operators, with approximately 19.7 million members and 2,722 clubs across multiple countries as of December 31, 2024 [8]