MasterCraft Debut's New XStar Lineup at Prestigious Barrett-Jackson Auction in Scottsdale, Arizona

Event and Product Launch - MasterCraft Boat Company will showcase its newly redesigned flagship model, the XStar, at the Barrett-Jackson Auction in Scottsdale, Arizona, from January 19-26, 2025 [1] - The XStar lineup includes both the iconic 23-foot design and an all-new 25-foot model, featuring groundbreaking updates [2] - The event will also mark the official kick-off of MasterCraft's new partnership with Chevrolet, with a Silverado HD 2500 displayed alongside the XStar models [1][3] Product Features and Innovations - The XStar lineup sets a new standard for power, performance, and luxury, with bold upgrades enhancing the boating experience [4] - Key features include the all-new MAAX (MasterCraft Aft Audio Experience) System, a redesigned helm, and the cutting-edge Z100 tower [4] - The XStar is powered by the Ilmor Supercharged 6.2L engine, delivering 630 horsepower and 665 lb-ft of torque, paired with the SurfStar system and a redesigned hull and ballast configuration [4] Marketing and Sales Strategy - MasterCraft will launch a nationwide roadshow featuring over 100 stops, showcasing the Silverado HD 2500 and XStar models together [3] - Representatives from MasterCraft and its dealer partner, Wolf Watersports, will be available at the event to assist consumers in starting the order process for the 2025 XStar models [5] Company Background - MasterCraft is a world-renowned innovator, designer, manufacturer, and marketer of premium performance sport boats, founded in 1968 [6] - MasterCraft Boat Holdings, Inc, headquartered in Vonore, TN, operates through its three brands: MasterCraft, Crest, and Balise, holding leading market share positions in performance sport boats and pontoon boats [7]