Clear Channel Outdoor(CCO) Prnewswire·2025-01-14 17:06Initiative Overview - The 'Game Changers' initiative, launched in 2023, aims to address the representational gap in mentorship by encouraging more Black men to become mentors and supporters [1] - In January, the digital billboard campaign will feature women 'Game Changers' from BBBSA's newest cohort, focusing on creating access and opportunity for youth, particularly girls and young women [2] - The initiative is driven by the belief that positive mentorship can significantly enhance self-esteem and confidence among girls, helping them navigate adolescence [3] Key Participants - The campaign includes prominent figures such as Carey Arensberg, Croix Bethune, Eden Bridgeman, Kardea Brown, Gizelle George-Joseph, Tammy Henault, Jeannie Mai, Sadé Muhammad, Paula Price, Marissa Solis, Sehr Thadhani, Lexi Underwood, Sybil Wilkes, Michelle Wong, Shelley Zalis, and Michelle Bell [4] Societal Impact and Data - Recent CDC data shows that 3 in 5 teen girls in the U.S. are facing significant mental health challenges, and the 2023 ROX Survey indicates declining confidence levels among girls compared to boys [5] - The partnership between Big Brothers Big Sisters of America and Clear Channel Outdoor aims to amplify the voices of these leaders and inspire more mentors to make a lasting impact on the next generation [6] Organizational Background - Big Brothers Big Sisters of America, founded in 1904, is the largest youth mentoring organization in the U.S., with over 230 local agencies serving more than 5,000 communities across all 50 states [7] - Clear Channel Outdoor Holdings, Inc. is a leader in the out-of-home advertising industry, leveraging digital billboards, data analytics, and programmatic capabilities to deliver measurable campaigns [9]