To better serve customers and local communities in 2025, CenterPoint Energy launches state-specific social media accounts to provide tailored experience across its multi-state service territory

Company Overview - CenterPoint Energy Inc is an energy delivery company with electric transmission and distribution, power generation, and natural gas distribution operations serving over 7 million metered customers across Indiana, Louisiana, Minnesota, Mississippi, Ohio, and Texas [1] - The company has approximately 9,000 employees and has been in business for over 150 years [1] Social Media Strategy - CenterPoint Energy is launching state-specific accounts on X (formerly Twitter) for Texas, Indiana, Ohio, and Minnesota to provide more tailored local content and share valuable information on company news, energy industry issues, weather updates, energy efficiency tips, emergency response, and outage restoration updates [2] - The new accounts will complement the company's main enterprise account @CenterPoint and deliver more targeted, regional-level information to customers [2][3] - The company will continue to use geotargeting on other social media platforms like Facebook and Nextdoor to deliver precise messages and content in each state where it has customers [3] - LinkedIn and Instagram will remain enterprise-level channels [3] Customer Communication - CenterPoint Energy is committed to continuously improving locally focused, relevant customer and public communications by incorporating customer feedback into its operations and communications [3] - The company aims to provide customers with diverse options for receiving CenterPoint news, ensuring they receive relevant and timely information impacting their communities [3] - Customers in Louisiana and Mississippi will continue to be served by the main CenterPoint account until the previously announced sale of those natural gas assets is complete, expected in the first quarter of 2025 [4]