Magnite Strengthens Partnership with Samsung Ads to Power Programmatic Advertising on Samsung TV Plus in Southeast Asia

Samsung TV Plus Expansion - Samsung TV Plus is now available on millions of Samsung Smart TVs in Singapore, the Philippines, and Thailand, offering free access to live TV channels across entertainment, news, and movies [1] - Popular channels like MythBusters, Survivor, Deal or No Deal, and Red Bull TV are among the first to launch on the platform, with more global and local channels expected in early 2025 [1] - Advertisers can now programmatically access Samsung TV Plus' premium in-stream inventory for the first time, marking a significant opportunity for targeted advertising [1][6] Samsung Ads Overview - Samsung Ads operates on a global scale, leveraging data from millions of Smart TVs across Southeast Asia to provide advanced TV advertising solutions [2] - The platform connects linear TV, OTT, and gaming, offering advertisers a holistic view of advanced TV audiences and enabling incremental reach and outcome measurement [2] - Samsung Ads, a division of Samsung Electronics, is the 1 TV manufacturer globally and operates in multiple regions including North America, Latin America, Europe, South Korea, ANZ, Southeast Asia, and India [2][5] Partnership with Magnite - Magnite, the largest independent sell-side advertising company, has strengthened its partnership with Samsung Ads to enable programmatic advertising on Samsung TV Plus in Singapore, the Philippines, and Thailand [6] - The collaboration allows advertisers to access premium video inventory on Samsung TV Plus, a free ad-supported streaming TV (FAST) service, through Magnite's programmatic platform [6] - Magnite's technology supports publishers in monetizing content across CTV, online video, display, and audio, with a presence in key global markets including New York, Los Angeles, London, Singapore, and Sydney [7] Market Opportunity in Southeast Asia - The combination of high Smart TV adoption and increased consumption of ad-supported streaming content in Southeast Asia presents a significant market opportunity [4] - Seven in ten TV viewers in the region already watch ad-supported streaming content, making Samsung TV Plus a valuable platform for advertisers to reach this audience [4] - Samsung Ads' FAST service, launched in just 12 months, reflects the company's confidence in the region's growth potential and its ability to scale programmatic advertising solutions [4]