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Ispire Technology Inc. Announces License Arrangement and Successful Launch of Burna Boy's BrkFst Nicotine Products Into African Markets
ISPRIspire Technology (ISPR) Prnewswire·2025-01-15 13:30

Core Insights - Ispire Technology Inc. has successfully launched its BrkFst nicotine products in South Africa and Nigeria, marking its first international nicotine license arrangement and product launch [1][4] - The initial market response has been positive, with BrkFst products available in over 500 retail locations, including major chains [2] - Ispire plans to expand its retail presence in Africa to over 2,000 stores within the next six months, partnering with additional major retailers [3] Company Strategy - The launch of BrkFst in Africa is a significant milestone for Ispire, showcasing its ability to execute on its international expansion strategy [4] - The company aims to replicate its success in other markets through partnerships with local brands and comprehensive market rollouts [4] - Ispire's local brand partners are actively engaging consumers and retailers through daily activation events in major metropolitan areas [3] Product and Market Presence - BrkFst is co-created by GRAMMY-Award winner Burna Boy, aiming to redefine the nicotine product market in South Africa and Nigeria [1] - The company is involved in the research, development, and commercialization of branded e-cigarettes and cannabis vaping products, holding over 400 patents worldwide [5] - Ispire's products are marketed under the Aspire name and are sold globally, excluding the U.S., People's Republic of China, and Russia [5]