Five Iron Golf & Callaway Golf Partner to Launch Callaway Tour Fitting

Core Insights - Five Iron Golf partners with Callaway Golf to launch Callaway Tour Fitting, a premium fitting experience aimed at enhancing golfers' equipment customization [1][3] - The partnership aims to make golf more accessible and enjoyable while helping players improve their game [3][4] Company Overview - Five Iron Golf operates 34 locations across 15 states and 5 countries, recognized for its advanced simulators and community atmosphere [6] - Callaway Golf is a leading manufacturer of premium golf equipment, committed to innovation and performance enhancement for golfers [8] Product Offering - Callaway Tour Fitting will be available at all Five Iron locations starting January 17, providing a golfer-centric fitting experience [3][6] - Fittings will be conducted by certified Five Iron coaches, creating a relaxed environment for golfers [6] - The fitting experience is priced at $99 per hour, making it more affordable compared to typical boutique fittings [6] Equipment and Technology - The fittings will feature the latest Callaway equipment, including the new Elyte family of golf clubs, with a wide range of club heads, shafts, and putters available [6] - Callaway's recently launched radar-friendly golf ball will also be integrated into the fitting experience, enhancing data precision for simulator golf [4][6] Market Positioning - The partnership positions Five Iron Golf as the first indoor golf brand to offer Tour-level fittings certified by a top equipment manufacturer [2][4] - The collaboration aims to capitalize on the growing popularity of indoor golf, providing golfers in metropolitan areas with more fitting options [6]