New Year, New Brands to Discover at QVC

Core Viewpoint - QVC is expanding its beauty and wellness offerings by introducing new brands such as Love Wellness, No Makeup Makeup, and Gatineau Skincare, aiming to cater to a demographic focused on self-care and empowerment [1][2]. Group 1: New Brand Launches - Love Wellness, founded by Lo Bosworth in 2016, focuses on feminine health and total body wellness, offering products like intimate cleansers and vitamin supplements [2][9]. - No Makeup Makeup, created by beauty veteran Victoria Jackson, emphasizes a natural look with a new cream-balm foundation that adapts to various skin tones using FlexShade technology [3][10]. - Gatineau Skincare, with over 90 years of experience, brings its Haute Couture Skincare philosophy to the U.S. market, offering products designed for individual skincare needs [4][11]. Group 2: Product Highlights - Love Wellness features popular items such as Bye Bye Bloat and Daily Love Multivitamin, promoting a culture of open self-care for women [2][9]. - The No Makeup Makeup line includes a foundation that is featherweight, color-correcting, and designed for a second-skin finish [3][10]. - Gatineau's product lines, such as Age Benefit™ and Collagene Expert™, target signs of aging and hydration, appealing to mature skin [4][12]. Group 3: QVC's Market Position - QVC is a leader in video commerce, reaching over 200 million homes globally and offering a diverse range of products across various categories [6][8]. - The company aims to empower shoppers through engaging content and a wide selection of familiar and new brands [6][8]. - QVC's focus on women aged 50+ aligns with the new brand offerings that promote empowerment and confidence in personal care [2][4].