BUBBA® Has Reinvented the Fish Scale AGAIN

Core Insights - American Outdoor Brands, Inc. has launched the BUBBA SFS Lite, a new smart fish scale designed for anglers, enhancing the fishing experience with innovative features [1][4][5] Product Features - The BUBBA SFS Lite includes a full-color display, non-slip grip, lightweight and durable design, and water resistance, capturing precise measurements with advanced auto-lock technology [2][3][5] - It offers a maximum weight capacity of 60 pounds and best-in-class accuracy of +/- 0.3% [7] - The scale operates on dual-fuel power, using either 3 AAA batteries or a rechargeable Li-Ion battery [7] App Integration - The accompanying app allows users to log catches and trips, creating a database for fishing records, and offers a Pro subscription for $4.99/month or $49.99/year to unlock additional features [5][11] - The app includes three fishing modes: Rally, Competition, and Tournament, enabling users to track personal bests, compete with friends, and manage live tournaments [7][11] Market Positioning - The BUBBA SFS Lite is priced at $69.99, making it an affordable option for casual anglers while still providing pro-grade features [6] - BUBBA is partnering with Tackle Warehouse for the initial launch, indicating a strategic move to enhance market reach [8] Company Background - American Outdoor Brands, Inc. specializes in innovative product solutions for outdoor enthusiasts, including fishing tools under the BUBBA brand [9]