Black Rock Coffee Bar Celebrates a Major Milesone with Opening of its 150th U.S. Location in Boise Metro Area

Company Overview - Black Rock Coffee Bar is a national boutique coffee shop known for its premium roasted coffees, teas, smoothies, and Fuel® energy drinks [6] - Founded in 2008 in Portland, Oregon, the company has grown to 150 retail locations across seven states including Arizona, California, Colorado, Idaho, Oregon, Texas, and Washington [4][6] - The company was named the Fastest Growing Private Company in Oregon and SW Washington by the Portland Business Journal in 2021 and ranked 1179th among America's Fastest-Growing Private Companies by Inc Magazine's 5000 Annual List in 2023 [4] Expansion and Growth - The company is celebrating the opening of its 150th location in the United States, located in Caldwell, Idaho, marking its 7th store in the Boise Metro Area [9] - Black Rock Coffee Bar continues its rapid expansion in the West and into the Sunbelt, with a strong presence in the Boise Metro Area where the community has embraced its mission [2][9] - The new 2,000-square-foot store in Caldwell features the company's signature industrial modern design and offers free medium drinks on opening day, along with special promotions throughout the following week [1][9] Customer Experience and Culture - The company prides itself on creating meaningful connections over exceptional coffee and being a positive force in the communities it serves [2][6] - Black Rock Coffee Bar recently relaunched its Black Rock Rewards program to enhance the guest experience, making it easier for rewards members to order and get rewarded quicker through in-store, online, or mobile app channels [2] - The company culture emphasizes opportunities for young people to learn leadership, business operations, and people skills, while recognizing team members who display the 4G's of Black Rock: grit, growth, gratitude, and grace [5][6] Industry Position - With 150 stores across the U S, Black Rock Coffee Bar is positioned as a go-to destination for coffee enthusiasts seeking fast and friendly service [3] - The company's skilled baristas are committed to enhancing the overall customer experience and brightening customers' days, further solidifying its reputation in the competitive coffee industry [3]