LG Display (US:LPL) Prnewswire·2025-01-16 02:00Core Viewpoint - LG Display has unveiled its fourth-generation OLED TV panel, which is 33% brighter than the previous generation and optimized for the AI TV era, achieving a maximum brightness of 4,000 nits, marking a significant advancement in display technology [1][2]. Technology and Performance - The new panel utilizes a Primary RGB Tandem structure, a proprietary technology that enhances light production by organizing RGB elements into independent stacks, improving brightness and color purity [3][4]. - The color brightness of the latest OLED panel has been increased to 2,100 nits, a 40% improvement from the previous generation's 1,500 nits [5]. - Energy efficiency has been maximized, achieving around 20% greater efficiency than the previous generation for a 65-inch panel, addressing the higher power consumption expected from AI TVs [6]. Customer Experience - The fourth-generation OLED panel features ultra-low reflection technology that blocks 99% of internal and external light reflections, ensuring perfect blacks and vivid colors even in bright environments [9]. - It maintains 100% color accuracy at 500 lux, overcoming limitations faced by conventional displays in bright viewing conditions [10]. - The panel emits only 45% blue light compared to the 70-80% typically produced by LCD screens, promoting better user health and comfort [11]. Sustainability - The panel is designed with eco-friendly methods, using over 90% fewer plastic raw materials than LCDs and achieving a recycling rate of over 92.7% for end-of-life product parts [12]. Market Strategy - LG Display plans to apply the fourth-generation OLED panel to its premium TV lineup this year, reinforcing its leadership in the premium TV market [12]. - The company aims to extend its Primary RGB Tandem technology to its Gaming OLED lineup, targeting the high-end gaming market with advanced specifications [13].