Core Insights - Giftify, Inc. aims to enhance revenue by increasing the number of participating retailers, users, and transactions on its CardCash platform [1][3] Strategic Growth Initiatives - The company has identified several strategic priorities to accelerate growth at CardCash, including expanding the retail merchant network through new partnerships and cross-selling partnerships with other consumer platforms [2][6] - The launch of innovative offerings and the ability to sell gift cards through the app are also key initiatives [6] - Enhancing user engagement through data, artificial intelligence, and personalized deal recommendations is a focus area [6] Fraud Prevention - CardCash's proprietary online fraud prevention tool, FraudFix, is critical for combating fraud risks, analyzing transactions in under one second using over 165 parameters [2][6] Company Overview - Giftify, Inc. operates CardCash.com, a leading secondary gift card exchange platform, and Restaurant.com, the largest restaurant-focused digital deals brand in the U.S. [4] - The company connects digital consumers with businesses, offering thousands of dining, retail, and entertainment deals nationwide [4]
Giftify, Inc. Plans for Accelerated Growth for CardCash in 2025