Alaska Air's Arm Welcomes New Year With New Nonstop Routes

Core Viewpoint - Alaska Airlines is expanding its connectivity for Oregon flyers by adding three new nonstop routes, effective May 15, 2025, which will enhance its competitive position in the airline industry [1][4]. Route Expansion - The new nonstop routes include: - Portland, OR to Houston, TX, addressing the largest unserved city from Portland, benefiting both business and leisure travelers [1]. - Portland to Eugene, OR, with two daily nonstop roundtrips [2]. - Medford, OR to San Diego, CA, marking the 41st destination from San Diego [2]. - Additionally, Alaska Airlines is increasing its service within Oregon with: - Portland to Medford route, now served four times a day instead of once [3]. - Portland to Redmond route, starting year-round with three daily flights [3]. Company Performance - Alaska Airlines has a Zacks Rank of 1 (Strong Buy) and has seen its shares gain 98.3% over the past year, outperforming the Zacks Airline industry growth of 43.3% [5].