Core Viewpoint - D-MARKET Electronic Services & Trading (Hepsiburada) and Vodafone Türkiye have formed a strategic collaboration to enhance customer experience in e-commerce and telecommunications [1][4]. Group 1: Collaboration Details - The partnership integrates the "Hepsiburada for Vodafone Users" platform into the Vodafone Yanımda app, which has over 16 million users [2]. - Hepsiburada will manage e-commerce operations on this platform, providing access to 280 million SKUs across more than 30 product categories [2]. - Customers will receive rewards such as free data, special discounts, and promotions when shopping on this platform [2]. Group 2: Benefits for Vodafone Red Members - New Vodafone Red members will receive a complimentary one-year membership to Hepsiburada's loyalty program, Hepsiburada Premium [3]. - Hepsiburada Premium includes benefits like free delivery, scheduled shipping, 3% cashback, a 50% discount on furniture assembly services, and a complimentary subscription to BluTV [3]. Group 3: Strategic Importance - Vodafone Türkiye CEO Engin Aksoy emphasized that this partnership redefines e-commerce and aims to provide an excellent shopping experience with exclusive rewards [4]. - Hepsiburada CEO Nilhan Onal Gökçetekin stated that the collaboration combines the strengths of both companies to add value to millions of Vodafone Türkiye customers [4]. - The initiative is expected to expand the customer base for both companies while offering a fast and rewarding shopping experience [4]. Group 4: Company Background - Hepsiburada is a leading e-commerce technology platform in Türkiye, operating through a hybrid model that includes first-party direct sales and a third-party marketplace with approximately 100,000 merchants [9]. - The platform offers a broad ecosystem of capabilities, including last-mile delivery, fulfillment services, advertising solutions, cross-border sales, payment services, and affordability solutions [10]. - Hepsiburada's integrated fintech platform, Hepsipay, provides secure payment solutions, enhancing shopping convenience for consumers and driving higher sales conversions for merchants [10]. Group 5: Social Impact - Since its founding in 2000, Hepsiburada has focused on empowering women in the Turkish economy, supporting nearly 57,500 female entrepreneurs through its 'Technology Empowerment for Women Entrepreneurs' program [11].
Hepsiburada and Vodafone Türkiye Join Forces to Enhance Customer Experience