Core Insights - The global spirulina beverages market is projected to reach USD 61 million by 2030, with a compound annual growth rate (CAGR) of 14.5% from 2025 to 2030, driven by a shift towards healthier, nutritious, and vegan food options [2][8] Market Overview - The consumption of spirulina has significantly increased, creating new opportunities for spirulina-derived beverages as consumers prefer healthy options over carbonated drinks [3] - Spirulina is recognized for its high protein content and beneficial properties, including hypolipidemic, antioxidant, and anti-inflammatory effects [3] Regional Insights - North America accounted for over 33.3% of the spirulina beverages market in 2024, attributed to high consumption of algae-based protein and a growing vegan population [4][10] - The trend towards plant-based protein sources is gaining traction as consumers seek healthier lifestyles [4] Distribution Channels - Hypermarkets and supermarkets represented the largest segment of the market with a share of over 60.9% in 2024, due to high visibility and the ability for consumers to physically verify products [5] - The online retail segment is expected to experience the highest CAGR during the forecast period, driven by increased internet and smartphone adoption [5] Market Dynamics - The report highlights the increasing popularity of vegan trends globally, as consumers seek eco-friendly food products that meet their nutritional needs [5] - The industry is still in its nascent stage, with few companies currently offering products, but there is potential for growth as existing companies in spirulina powder and extracts enter the beverage market [10] Financial Projections - The estimated market value for spirulina beverages in 2024 is USD 27.3 million, with a forecasted value of USD 61 million by 2030 [8]
Spirulina Beverages Market and Consumer Behaviour Analysis, 2025-2030 - Prolgae Spirulina Supplies, Cyanotech Corporation, FUL Foods, Sol-Ti, and Raw Juicery Lead the Projected $61 Million Market