Growth Trends in the Natural Hair Care Products Industry, 2025-2030

Market Overview - The global natural hair care products market is expected to reach USD 16.99 billion by 2030, with a CAGR of 9.4% from 2025 to 2030 [1] - The market is driven by growing concerns related to hair issues such as hair fall, dandruff, dull hair, and split ends, as well as the acceptance of natural hair care products for their hydrating, protecting, and strengthening properties [1] Consumer Trends - Millennials are prominent consumers of natural cosmetics and personal care products, driving demand for natural hair care products [2] - Consumers are increasingly opting for naturally derived ingredients and taking a holistic approach to product selection [2] Market Segmentation - Women dominated the market with a 71.4% revenue share in 2024, seeking natural and organic hair care solutions free from harmful chemicals [4][5] - The men's segment is expected to grow at the fastest CAGR of 9.7% from 2025 to 2030, driven by increasing awareness of natural and organic hair care products [4][5] Distribution Channels - Offline channels dominated the market in 2024, with physical retail stores such as supermarkets, health food stores, and specialty shops providing consumers the opportunity to physically inspect and purchase products [5] - Online channels are expected to grow at the fastest CAGR of 9.7% over the forecast period, offering a wide variety of options, detailed product descriptions, and customer reviews [5] Regional Analysis - Europe dominated the global natural hair care products market with a 38% revenue share in 2024 [5] Competitive Landscape - Key players in the market include Estee Lauder Companies, Procter & Gamble, NatureLab. TOKYO, Honasa Consumer Limited, ST.BOTANICA, Davines S.p.A, John Masters Organics, Organic Harvest, Rahua Beauty, and Laboratoire Native [10] Market Insights - The report provides comprehensive market analysis, competitive landscape insights, future trends, and actionable recommendations to uncover new revenue streams and guide strategic business decisions [5] - Market estimates and forecasts are provided from 2018 to 2030, with growth opportunities and trend analyses, segment and regional revenue forecasts, competition strategy, and market share analysis [5]