Rogers and TIFF Sign Multi-Year Deal

Core Points - Rogers has entered a three-year agreement to be the official Presenting Partner of the Toronto International Film Festival (TIFF) and the People's Choice Award through 2027 [1][2] - The partnership aims to enhance the festival experience, including exclusive content for Canadians and VIP red carpet experiences for Rogers customers [1][3] - TIFF's 50th edition will take place from September 4 to 14, 2025, and will feature celebratory programming and events throughout the year [2][4] Company and Industry Insights - The expanded partnership builds on the success of TIFF '24, which attracted a record-breaking 700,000 attendees and featured numerous prominent filmmakers and stars [2] - TIFF is a not-for-profit cultural organization that generates an annual economic impact of CAD 200 million [6] - Rogers Communications Inc. is publicly traded on the Toronto Stock Exchange (TSX: RCI) and the New York Stock Exchange (NYSE: RCI) [5]