Prenetics Unveils IM8 to U.S. Consumers with Co-Founding Partner David Beckham

Core Insights - IM8, a premium supplements brand co-founded by David Beckham, officially launched in the U.S. on November 18, 2024, with a star-studded unveiling event in New York City on January 14, 2025 [1][4] - The brand emphasizes foundational health and aims to empower individuals to lead healthier lives through its science-backed products [5][6] Event Highlights - The launch event featured an "Inside Out Wellness" session with Deepak Chopra and David Beckham, including a tasting of the flagship product, Daily Ultimate Essentials, and a meditation session [2] - An evening panel discussion included members of IM8's Scientific Advisory Board and a conversation between Beckham and Fast Company Senior Editor Jeff Beer about Beckham's health journey and the brand's scientific foundation [3] Market Response - Customer interest in IM8 surged following Beckham's appearance on the TODAY Show and endorsements from health and fitness influencers [4] - The Daily Ultimate Essentials product received NSF Certified for Sport certification, enhancing its credibility in terms of safety, quality, and transparency [4] Company Vision - IM8's CEO, Danny Yeung, stated that the brand aims to start a movement focused on empowering people to live vibrant lives, highlighting the effectiveness of their products [5] - The company combines cutting-edge science with natural ingredients to deliver a holistic approach to health [6]