Upcycled Certified® Enjoys Strong Growth as Consumers Seek Out Sustainably Produced Foods and Beverages that Reduce Waste and Lessen Environmental Impacts

Core Insights - Where Food Comes From, Inc. (WFCF) reported accelerating growth in its Upcycled Certified® Program, which was acquired one year ago [1] - The Upcycled Certified program is the world's first and largest certification for the upcycled food chain, catering to environmentally conscious consumers [2] Industry Growth - In 2024, 105 companies were certified under the Upcycled Certified standard, diverting approximately 1.2 million tons of food waste, equivalent to 248 million bags of groceries [3][5] - The Upcycled Certified program has seen a 17% year-over-year increase in certified products, totaling 568 products as of 2024 [3][5] - The upcycled food industry is valued at $46 billion and is experiencing rapid growth, with a compound average annual growth rate of 77% for new food and beverage launches with upcycling claims from 2019 to 2023 [6] Consumer Trends - 62% of consumers are willing to pay more for products that combat food waste, and 70% show increased intent to purchase Upcycled Certified foods when the seal is present on packaging [10] - Upcycled Certified snacks grew by 41.6% in 2024, significantly outpacing the overall food and beverage industry's growth of just 1.4% during the same period [6] Company Strategy - WFCF has a first-to-market advantage with the Upcycled Certified program, creating a new revenue stream and aligning with its bundling strategy for certifications [4] - The company supports over 17,500 stakeholders in the food supply chain, providing a variety of certification services [8]