Richard Childress Racing and Rebel Bourbon Revved Up to Roll

Core Insights - Rebel Bourbon continues its partnership with Richard Childress Racing (RCR) and driver Kyle Busch for the 2025 NASCAR Cup Series season, building on a successful inaugural year in 2024 [1][3] - The No. 8 Chevrolet will feature a new Rebel Bourbon paint scheme, emphasizing the brand's craftsmanship and rebellious spirit [3][4] Company Overview - Rebel Bourbon is based in Bardstown, Kentucky, and is recognized as the Official Bourbon of RCR and Kyle Busch [1][2] - Luxco, the parent company of Rebel Bourbon, was founded in 1958 and merged with MGP Ingredients, Inc. in 2021, managing a diverse portfolio of beverage alcohol products [6] Racing Partnership - The partnership aims to enhance fan engagement through interactive content and promotional activities at races and retail locations [3][4] - RCR has a rich history in NASCAR, with over 200 victories and 16 championships, including six in the NASCAR Cup Series [7]