Build-A-Bear Launches Comforting Heartwarming Hugs Weighted Plush

Core Concept - Build-A-Bear Workshop is launching a new collection of weighted plush toys called Heartwarming Hugs to celebrate National Hug Day, emphasizing the emotional connection and comfort that hugs provide [1][2][3]. Product Launch - The Heartwarming Hugs collection includes a bear and a sloth, each weighing three pounds and featuring a removable heart that can be warmed for added comfort [1][3]. - The collection aims to provide a sense of warmth and connection for all ages, promoting the benefits of hugging, such as stress reduction and increased oxytocin levels [2]. Marketing and Promotions - To celebrate the launch, Build-A-Bear is offering free shipping on online purchases of the Heartwarming Hugs plushes from January 21 to 23, 2025 [3]. - The Heartwarming Hugs Bear will be available in stores and online, while the Heartwarming Hugs Sloth will be exclusively available online [3]. Company Background - Build-A-Bear Workshop has been a multi-generational brand since 1997, focusing on creating personalized stuffed animals and fostering emotional connections with consumers [5]. - The company reported consolidated total revenues of $486.1 million for fiscal 2023, highlighting its strong market presence and growth [5].