DEWALT® Lights Up Vegas Skyline with Innovative Drone-Powered Sphere Activation; Celebrates Concrete Construction Crews with New "Built for the Unbreakable" Campaign

Event Overview - DEWALT, a Stanley Black & Decker brand, showcased an electrifying activation on the exterior of Sphere in Las Vegas during the World of Concrete event [1][2] - The activation featured drones and was visible from various points across the city, highlighting the brand's new "Built for the Unbreakable" campaign [2][3][6] Campaign Details - The "Built for the Unbreakable" campaign celebrates the strength and dedication of construction workers, with a focus on the 12 million workers in the US construction industry [2][4] - The campaign utilized a drone-powered display to showcase the impact of construction workers on job sites [2][6] Product Spotlight - DEWALT highlighted its award-winning POWERSHIFT™ system, which optimizes workflow on concrete job sites and has been recognized as one of the most anticipated innovations in the industry [4][5][8] - The POWERSHIFT™ system reduces CO2e emissions by up to 60% compared to gas-powered equipment, aligning with government mandates for gas equipment compliance [8] Industry Impact - The DEWALT POWERSHIFT™ system was named one of TIME's Best Inventions and Popular Science's greatest innovations of 2024, setting a new standard for electrification in the concrete industry [8] - The system includes a range of cordless equipment such as vibrators, power screeds, and core drills, now available in North America [8] Brand Engagement - DEWALT's activation on Sphere's Exosphere is part of a broader strategy to engage consumers and showcase the brand's commitment to innovation in the construction industry [5][7] - Last year's activation, which focused on the launch of the POWERSHIFT™ system, set records for stakeholder engagement through in-person views and social media interactions [7]