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Cars Commerce Platform Helps Retailers Sell More Cars, Faster
CARSCars.com(CARS) Prnewswire·2025-01-22 12:30

Core Insights - Cars.com Inc. (d/b/a "Cars Commerce") showcases its connected platform at the 2025 NADA Show, emphasizing its value in enhancing dealer performance through its four core capabilities [1][5] - Dealers utilizing multiple capabilities of the platform experience up to 2x more leads and sell inventory at least 10% faster compared to those using only one capability [1][6] Dealer Concerns and Platform Solutions - A recent survey indicates that auto retailers' top concerns in 2025 include acquiring used cars more profitably, with this concern increasing by 20 percentage points year over year [2][6] - The Cars Commerce platform addresses these concerns by providing technology and solutions for advertising inventory, targeting in-market shoppers, managing reputation, and acquiring used inventory efficiently [2][3] Core Capabilities of the Cars Commerce Platform - The platform's four core capabilities include: 1. Acquiring more used vehicles with higher profitability 2. Targeting higher quality in-market shoppers 3. Differentiating dealerships from competitors [3][4] Marketplace and Digital Experience - Cars.com is recognized as the No. 1 automotive marketplace, attracting approximately 25 million unique shoppers each month, allowing dealers to showcase their inventory beyond just price [4][6] - Retailers using the Dealer Inspire website in conjunction with the Cars.com marketplace can sell inventory four days faster and see a 10% improvement in inventory turn time [4][6] Trade & Appraisal Insights - In 2024, retailers completed over 2.5 million appraisals through AccuTrade, resulting in a 45% increase in used-car acquisitions year over year [4][6] - The combination of AccuTrade's technology with the Cars.com marketplace leads to a 90% increase in total leads, with higher conversion rates to sales [4][6] Media Network Performance - The Cars Commerce Media Network offers four media solutions that significantly improve dealer performance metrics, with Cars.com shoppers converting 5x higher than Google's audiences and a 32% lower cost-per-click [5][6] - Dealers who add a media package consistently see double-digit improvements in connections [5][6] Company Overview - Cars Commerce is an audience-driven technology company that simplifies the buying and selling of cars, offering a comprehensive platform that includes an automotive marketplace, digital marketing technology, trade-in and appraisal technology, and predictive AI technologies [7][8]