Joyoung(002242) 中国经济网·2025-01-23 06:19Core Viewpoint - Joyoung Co., Ltd. forecasts a significant decline in net profit for 2024, with estimates ranging from 90 million to 135 million yuan, representing a year-on-year decrease of 65.30% to 76.87% [1] Financial Performance - The company expects its net profit attributable to shareholders to fall between 90 million and 135 million yuan, a decline of 65.30% to 76.87% year-on-year [1] - The non-recurring net profit is projected to be between 100 million and 150 million yuan, reflecting a year-on-year decrease of 57.49% to 71.66% [1] Business Strategy and Challenges - Joyoung attributes the decline in net profit to increased expenditures on technological innovation, new product development, and brand enhancement, which are currently in the cultivation phase, adversely affecting short-term performance [1] - The company has begun adjusting its operational strategies during the reporting period to address these challenges [1] - The international business has been significantly impacted by global geopolitical factors, negatively affecting profit margins from overseas operations [1] International Business Performance - In the first half of 2024, Joyoung's overseas business revenue was 832 million yuan, a year-on-year decline of 9.69%, accounting for 18.97% of total revenue [1]