Partnership Overview - iStaging partners with CHANDON, a sparkling-wine Maison of LVMH, to revolutionize the wine industry through immersive technology [1] - The collaboration focuses on blending winemaking artistry with cutting-edge technology to enhance consumer experiences [5] CHANDON's Global Presence and Innovation - CHANDON, founded in 1959, operates six wineries across Argentina, California, Brazil, Australia, China, and India [2] - In 2024, CHANDON launched a virtual Brand Home experience in Napa Valley, redefining how wine lovers and businesses interact with the brand [2] iStaging's Role and Technology - iStaging's SaaS software suite enables CHANDON's 360° VR interface, allowing users to explore the brand's legacy, products, and event spaces virtually [3] - The virtual experience serves multiple purposes, including employee training, B2C sales, and promoting Napa Valley as a premium event destination [3] Impact of the Virtual Experience - The virtual CHANDON Home Experience integrates interactive elements, enhancing customer engagement and reinforcing CHANDON's market leadership [4] - The initiative bridges tradition and modernity, enabling users to reserve event spaces, purchase products, and engage with the brand in an immersive way [4] Future Expansion and Vision - CHANDON plans to expand its virtual Brand Home experience to other global wineries in 2025 [6] - The partnership aims to reshape the wine industry by delivering unparalleled virtual experiences that captivate audiences [6]
iStaging Collaborates with CHANDON to Redefine Virtual Wine Tourism
GlobeNewswire·2025-01-23 07:24