The Vita o pany(COCO) GlobeNewswire News Room·2025-01-24 09:02Market Overview - The global coconut water market is projected to reach USD 11.43 billion by 2030, growing at a CAGR of 17.3% from 2025 to 2030 [1][12]. - The estimated market value in 2024 is USD 4.43 billion [12]. Consumer Trends - Coconut water is gaining popularity due to its rich electrolyte, vitamin, and mineral content, appealing particularly to health-conscious consumers seeking alternatives to sugary drinks [2]. - The introduction of various formats, such as ready-to-drink packaging and flavored variants, caters to diverse consumer preferences [2]. Market Segmentation - The conventional coconut water segment dominated the market with a revenue share of 81.7% in 2024, primarily due to its affordability and widespread availability [13]. - The tetra pack packaging segment held a major share of 52.7% in 2024, favored for its convenience and ability to preserve product quality [13]. - Supermarkets and hypermarkets accounted for 48.0% of the market share in 2024, benefiting from consumer trust and competitive pricing [13]. Regional Insights - Central and South America represented the largest market share in 2024, supported by favorable climatic conditions for coconut cultivation [8]. - The Asia Pacific region dominated with a revenue share of 33.1% in 2024, attributed to extensive coconut production and cultural affinity for coconut-based beverages [13]. Competitive Landscape - Major players in the coconut water market include PepsiCo, Vita Coco, C2O Pure Coconut Water, and others, employing strategies such as new product launches and partnerships to enhance market share [9]. - The rise of private-label coconut water products is evident, with companies like Vita Coco expanding in this segment to compete effectively [3].