Global Economies and Consumers Strategy Briefing 2025: Navigating Geopolitics, Aging Populations and Regulatory Pressures

Global Economic and Consumer Trends in 2025 - Global economies and consumers in 2025 will be influenced by geopolitics, potential US policy disruptions, and demographic shifts [1] - Businesses will face challenges and opportunities due to sluggish economic and income growth, increasing trade protectionism, tariff risks, regulatory pressure, and cautious consumer spending [1] - The growing influence of the 65+ age group will significantly impact market dynamics [1] Strategy Briefings and Market Insights - Strategy Briefings provide unique insights into emerging global trends, targeting strategists and planners [2] - These briefings leverage extensive information resources to offer top-line insights across markets and consumer segments [2] - Written by experienced analysts, they serve as provocations for senior management to reflect on global market behavior and motivations [2] - Data coverage includes market sizes (historic and forecasts), company shares, brand shares, and distribution data [2] Key Factors Driving Change - Sluggish economic growth and cautious consumer spending are critical factors shaping the market [5] - Rising power of mature consumers (65+ age group) is a significant demographic trend [5] - Growing regulatory pressure and trade protectionism are key challenges for businesses [5] Forward-Looking Outlook - The report aims to identify factors driving change now and in the future, helping businesses understand motivations and market dynamics [6] - It provides forward-looking outlooks and up-to-date estimates to provoke lively discussions at senior management levels [6] - The briefings encourage taking a step back from micro trends to focus on broader market behaviors [6]