Universal's 'Wicked: For Good' creates a unique marketing challenge

In this articleCMCSAA still from the film "Wicked."Source: Universal StudiosUniversal is hoping the excitement around "Wicked" can hang around — for good.The movie studio faces a unique challenge: promote and release two build-on films just one year apart. Part one of the "Wicked" cinematic project dazzled at the box office, collecting more than $700 million in global ticket sales through Sunday. Not only did it have the highest opening of any theatrical Broadway adaptation, but it is also now the highest-g ...