Tims China Opens First Store in Nanchang

Expansion and Market Presence - Tims China has opened its first store in Nanchang, Jiangxi Province, extending its presence to 27 out of 34 province-level geographies in China [1] - The new Nanchang store is part of a robust network of 1,022 stores across 82 cities, serving over 24 million loyal members [3] - Nanchang, with a population of 6.5 million, is a strategically important city due to its geographic and economic significance, serving as a link between major economic centers like the Yangtze River Delta, Pearl River Delta, and Haixi District [2] Store Renovations and Customer Experience - Tims China has completed the "made-to-order" renovation of 639 stores, featuring efficient working stations and open kitchens for fresh, handmade food preparation [4] - The company emphasizes delivering an exceptional guest experience, with a focus on local relevance, innovation, community, and convenience [8] Product Offerings and Marketing - The Nanchang store opening coincides with the launch of the Chinese New Year 2025 menu, featuring seasonal offerings like the Buttery Red Bean Bagel Latte and Tuna Bagel Sandwich [5][7] - The company aims to cater to the growing number of coffee enthusiasts in China, offering premium coffee and freshly baked bagels [5] Corporate Background - Tims China is the exclusive master franchisee of Tim Hortons coffee shops in mainland China, Hong Kong, and Macau, founded by Cartesian Capital Group and Tim Hortons Restaurants International [6]