Townsquare Forms Strategic Alliance with Steel City Media

Core Insights - Townsquare Media, Inc. has announced a strategic digital advertising partnership with Steel City Media, enhancing its digital advertising capabilities in non-competing markets [1][2] - The partnership aims to leverage Townsquare Ignite's advanced digital advertising solutions to benefit Steel City Media's customer base [2] - Townsquare's digital revenue now constitutes over 50% of its total revenue and profit, indicating a strong focus on digital growth [2] Group 1: Partnership Details - The partnership with Steel City Media follows a previous alliance with SummitMedia, expanding Townsquare's reach into new markets [2] - Townsquare Ignite will provide Steel City Media with customized, data-driven strategies to enhance their digital business alongside their existing broadcast operations [2][3] Group 2: Company Overview - Townsquare Media operates over 400 local news and entertainment websites and mobile apps, along with 345 local terrestrial radio stations in 74 U.S. markets outside the Top 50 [4] - Steel City Media has a strong presence in Pittsburgh and Kansas City, reaching nearly 2 million listeners weekly through its six radio stations [5]