GEN Korean BBQ Opens First New Jersey Location and Expands to Third Florida Location in Orlando

Core Insights - GEN Restaurant Group, Inc. is expanding its operations by opening two new locations in Edison, New Jersey, and Orlando, Florida, as part of its national expansion strategy [1][2]. Expansion Strategy - The CEO of GEN, David Kim, expressed satisfaction with the progress of the company's national expansion plans, highlighting the importance of reaching new audiences in New Jersey and Florida [2]. - The Edison location is strategically chosen for its cultural richness and culinary scene, aligning with GEN's goal to introduce its "grill at your table" concept in key markets [2]. - Orlando's diverse population and status as a tourist destination make it an ideal market for GEN, aiming to attract both locals and visitors seeking unique dining experiences [3]. Location Details - The Edison, New Jersey location is situated in Festival Plaza and operates from 11:00 a.m. to 10:30 p.m. Monday to Thursday, and 11:00 a.m. to 11:00 p.m. Friday to Sunday [4]. - The Orlando, Florida location is located in Waterford Lakes Town Center, with operating hours from 11:00 a.m. to 10:30 p.m. Sunday to Thursday, and 11:00 a.m. to 11:30 p.m. Friday to Saturday [4]. Company Overview - GEN Korean BBQ is one of the largest Asian casual dining restaurant concepts in the U.S., founded in 2011, and has grown to over 40 company-owned locations [6]. - The restaurant offers a unique dining experience where guests prepare their meals on embedded grills, featuring a menu that includes traditional Korean and Korean-American dishes [6].