农业银行推出多项春节消费金融惠民措施

Core Viewpoint - Agricultural Bank of China has launched multiple consumer finance measures for the Spring Festival to stimulate the vitality of the cultural and tourism consumption market [1] Group 1: Consumer Finance Measures - The bank has partnered with international card organizations and leading platform merchants to offer payment discounts for cardholders engaging in travel bookings, purchasing New Year goods, and dining during the Spring Festival [1] - Various promotional activities such as "Adventure Ice and Snow Tour" have been introduced, focusing on winter tourism consumption needs like purchasing ski equipment and skiing, with discounts, cashbacks, and other benefits [1] Group 2: Local Tourism Initiatives - To enhance county-level consumption scene construction, the bank has launched a "County Tourism Festival" special event, along with promotions for takeout and group dining, covering over 3,000 preferential merchants [1] - The bank emphasizes its commitment to strengthening support for the cultural and tourism industry, aiming to inject financial vitality into the market and promote the development of the tourism sector [1]