Chipotle Mexican Grill(CMG) Prnewswire·2025-01-28 13:06Core Points - Chipotle Mexican Grill has announced a new holiday called "Extra Sunday" on February 10, 2025, to cater to football fans who desire the day off after the championship game [1][4][10] - The promotion includes a free Guac and Queso Blanco offer for Chipotle Rewards members with the purchase of any entrée, available exclusively through the Chipotle app and website using promo code "EXTRA25" [3][10] - The initiative is inspired by a significant number of Americans advocating for the Monday after the football championship to be recognized as a national holiday, with an estimated 16.1 million U.S. employees planning to miss work that day [4][10][14] Promotion Details - The "Extra Sunday" offer allows Chipotle Rewards members to receive both free Guac and Queso Blanco simultaneously, marking the brand's largest such promotion to date [3][10] - On the day of the championship game, Chipotle will reward up to 50,000 free entrées to fans through a text-to-claim code shared via social media when "extra" events occur during the game [5][6][10] - Examples of "extra" events include significant plays such as successful fourth down conversions and extra points scored [7][11] Brand Strategy - Chipotle aims to enhance the game day experience by providing fans with free food, thereby fostering a sense of community among supporters of different teams [8] - The brand has established its "Real Food for Real Athletes" platform to support athletes with proper nutrition, and "Extra Sunday" is positioned to extend this support to fans [8][14] - Chipotle's commitment to responsible sourcing and quality ingredients is highlighted as part of its broader mission to cultivate a better world [14]