Oatly and Nespresso Unveil their Oatly Barista Edition Coffee – the Ultimate At-Home Coffee Blend for Oat Drink Lovers

Core Insights - Oatly Group AB has partnered with Nespresso to launch a limited-edition coffee blend specifically designed for oat drink enthusiasts, named Oatly Barista Edition Coffee [1][2][3] - The coffee blend is crafted to complement the flavor profile of Oatly's oat drink, featuring rich and biscuity notes, and is available for a limited time in over 15 countries [3][4] Company Overview - Oatly is recognized as the world's original and largest oat drink brand, focusing exclusively on oat-based products for over 30 years [6] - The company offers a diverse range of oat-based products, including milk alternatives, ice cream, yogurt, and cooking creams, and operates in more than 20 countries globally [6] Industry Trends - There is a growing consumer shift towards plant-based milk alternatives due to taste, ethical, environmental, and dietary reasons, with one in two consumers in the US and Europe now using plant-based milks [4] - The Asia-Pacific and Latin American regions show even higher adoption rates, with two-thirds of consumers opting for plant-based options [4] Product Details - The Oatly Barista Edition coffee is designed to harmonize with the subtle sweetness of oats, providing a smooth texture and low bitterness, making it suitable for coffee lovers who prefer plant-based drinks [2][5] - The collaboration aims to enhance the coffee experience for consumers who enjoy oat drinks, leveraging the neutral taste of Oatly to bring out the best flavors in coffee [5]