Core Insights - Nexxen has enhanced its live sports offerings and formed key partnerships with publishers to capitalize on the growing demand for live sports advertising [1][2] - The company reported a significant 315% increase in spending on live sports deals through StackAdapt campaigns in 2024, indicating strong market engagement [2][3] Company Developments - Nexxen's live sports packages allow advertisers to reach highly engaged audiences across both linear and streaming channels, addressing the fragmented nature of live sports viewing [1][4] - The partnerships with premium publishers and demand-side platforms, including FOX Sports and FanDuel Sports Network, have enabled Nexxen to boost campaign engagement and drive advertising spend [2][3] Market Position - The collaboration with StackAdapt has demonstrated the value of strategic partnerships in enhancing campaign outcomes and maximizing return on investment for advertisers [3] - FanDuel Sports Network has reported increased revenue due to its partnership with Nexxen, highlighting the effectiveness of Nexxen's technology in streamlining monetization efforts [4] Technology and Capabilities - Nexxen's technology stack includes both demand-side and supply-side platforms, with a focus on data and advanced TV capabilities, allowing for comprehensive solutions in advertising [5] - The company emphasizes its ability to provide flexible and unified technology that supports various advertising goals, from discovery to optimization [5]
Nexxen Fuels Growth with Live Sports Offerings and Key Partnerships, Reaching Highly Engaged Audiences Across Channels