Magnite Partners With Sky New Zealand to Power Programmatic Advertising on Sky Sport Now

AUCKLAND, New Zealand, Jan. 28, 2025 (GLOBE NEWSWIRE) -- Magnite (NASDAQ:MGNI), the largest independent sell-side advertising company, is working with Sky New Zealand to power programmatic advertising on Sky's premium live and on-demand sports streaming platform, Sky Sport Now. Following the recent launch of digital advertising on Sky Sport Now, buyers will have programmatic access to the platform's high-value live sports inventory for the first time through Magnite. With 51.3 million annual streams* and co ...