SIASUN(300024) 证券时报网·2025-01-29 00:22Group 1: Spring Festival Gala Overview - The 2025 Spring Festival Gala achieved record-breaking viewership and interaction on new media platforms, with 28.17 billion views, a 6.9 billion increase from the previous year, and social media interactions rising by 13.75% to 6.7 billion [1] - Major brands sponsored the gala, including traditional liquor companies, internet giants, and emerging tech firms, with deeper and more detailed collaboration methods [1] Group 2: Technological Innovations - The performance "Yang BOT" featured humanoid robots from Yushutech, showcasing advanced motion control and balance capabilities, with the H1 robot being commercially delivered in October 2023 [2][3] - Alibaba Cloud provided cloud computing and AI support for the gala, enabling unique viewing experiences such as 8K broadcasts and multi-angle shots [4][5] Group 3: Brand Collaborations - Wuliangye continued its partnership with the gala, offering over 10 million "He Mei Hao Li" gifts valued at over 100 million yuan through various promotional methods [6] - Honghua Lang and Yanghe also maintained their long-standing collaborations with the gala, enhancing brand visibility and market share through innovative marketing strategies [7][8] Group 4: Digital Platform Engagement - Bilibili made its debut as the exclusive bullet screen video platform for the gala, integrating its unique culture into the event and enhancing viewer interaction [9] - Xiaohongshu returned as the exclusive note-sharing platform, providing a live broadcast that allowed users to engage with performers and discuss the gala in real-time [9] - Douyin's collaboration was more conventional, allowing viewers to watch the gala across multiple platforms, thus supporting the event's outreach and interaction [10]