illumin Partners with Adsquare to Deliver Advanced Footfall Attribution, Bridging Online Advertising with Real-World Impact

Core Insights - illumin Holdings Inc. has launched an integration with Adsquare's Measurement solution, providing store visit data to enhance footfall attribution and connect online campaigns with offline outcomes [1][2] - The partnership aims to simplify the consumer journey by offering marketers actionable insights and transparency in foot traffic data, allowing for precise campaign optimization [2] - This collaboration strengthens illumin's position in programmatic advertising, offering a comprehensive platform for marketers across various industries [2] Company Overview - illumin is focused on transforming the digital advertising landscape through a customer-centric approach, enabling seamless campaign planning and execution across multiple channels [4] - The company operates in North America, Latin America, and Europe, providing services that connect programmatic channels, email, and social media [4] Adsquare Overview - Adsquare specializes in location intelligence, providing tools for analytics, audience engagement, real-time measurement, and attribution to enhance marketing effectiveness [5] - The partnership with illumin exemplifies Adsquare's commitment to delivering data-driven solutions that connect digital advertising with real-world consumer behavior [2][5] Key Benefits of Integration - Enhanced campaign measurement through accurate tracking of in-store foot traffic [3] - Comprehensive footfall attribution linking insights to specific campaigns or customer journey stages [3] - Daily performance insights for agile, data-driven optimizations [3] - Unified views integrating store visit data for a complete omnichannel overview [3] - Privacy-first design compliant with global regulations, ensuring consumer trust [3]