Core Insights - Athleta is expanding its Power of She Collective by adding WNBA stars Lexie Hull and Kate Martin, emphasizing the brand's commitment to empowering women and girls through sports [1][2][4] Company Overview - Athleta, a Gap Inc. brand, is a leading women's performance activewear company focused on inspiring and empowering women and girls through movement [6] - The brand integrates performance and technical features into its apparel, catering to various activities from yoga to travel [6] Industry Context - The women's sports sector is experiencing significant growth, highlighted by the WNBA's highest viewership and attendance in over 20 years and the launch of the Unrivaled league [1] - Athleta's initiatives align with the broader trend of increasing visibility and support for female athletes [4][5] Community Engagement - Athleta has partnered with Girls Inc. of Greater Miami to provide mentorship and programming aimed at developing strong, confident female leaders [2][7] - The brand hosted local youth at a recent Unrivaled match, allowing them to witness female athletes in action, and made a donation to support after-school programs for girls in low-income communities [2][8] Brand Ambassadors - Hull and Martin will collaborate with other prominent athletes in the Power of She Collective, including Simone Biles and Katie Ledecky, to influence product innovations and participate in impact programs [4][5]
Lexie Hull and Kate Martin Join Athleta's Power of She Collective