Bowlero (US:BOWL) Prnewswireยท2025-01-29 15:42Core Insights - The collaboration between Crown Royal and Starter celebrates New Orleans through a limited-edition NFL Super Bowl LIX Satin Jacket, with net proceeds benefiting the Foundation for Louisiana [1][4][10] - The jacket is exclusively available in New Orleans during Super Bowl LIX weekend, priced at $250 plus tax, and features unique designs that reflect the city's culture [3][7] Product Details - The jacket has a satin black body with the Crown Royal logo and NFL shield, unique patches commemorating the 2024 Crown Royal Rig Tour, and the Super Bowl LIX logo with Mardi Gras-inspired colors [7] - It will be sold at the Starter x NFL Shop Presented by Visa from February 5 to 8, 2025, while supplies last [3] Community Engagement - Crown Royal's "Kick Off with Crown" program has been active for four years, focusing on supporting local communities, with this initiative continuing during the Super Bowl [4] - The Crown Royal Station will offer a high-energy tailgate experience, featuring local flavors and performances, while also promoting the Purple Bag Project, where each wellness essentials bag packed triggers a $1 donation to the Foundation for Louisiana [5][6] Celebrity Involvement - New Orleans rapper Juvenile and hip-hop artist Mannie Fresh are involved in promoting the jacket, with a special event showcasing the jacket alongside a private performance [2][3] Donation Mechanism - The donation to the Foundation for Louisiana is based on jacket sales, participation in the Purple Bag Project, and social media engagement, with a maximum donation cap of $50,000 [10]